Centre to develop framework to check fake reviews on e-commerce websites

Department of Consumer Affairs held meeting with stakeholders including Amazon, Flipkart, Reliance and Tata to discuss issues arising due to fake and deceptive online reviews

The Centre will develop a framework to keep a check over fake reviews on e-commerce websites. The Department of Consumer Affairs (DoCA), after studying the present mechanism being followed by the e-commerce entities in India and best practices available globally, will develop the framework.

DoCA in association with the Advertising Standards Council of India (ASCI) along with various stakeholders like e-Commerce entities, consumer forums, law universities, lawyers, FICCI, CII, consumer rights activists and others in a meeting discussed the magnitude and roadmap ahead for fake reviews on websites. E-commerce firms like Amazon, Flipkart, Reliance and Tata participated in the meeting,