Covid-19: Momentum in online, app-based sales to continue for retailers

Many large brick and mortar retail chains that switched to online during the lockdown have reported spike in sales from digital channels, and expect the momentum to continue as consumers prefer to order digitally despite restrictions are being eased.

Several retailers, which earlier started selling essential items - like food and grocery only - via online and app-based channels, have now started offering several items in general merchandise such as apparels, appliances, and electronics through these platforms.

According to experts, now online channel has become inevitable for the traditional retailers and would have to push this channel further to compete with local