E-commerce clampdown may not win back votes of small retailers for BJP

E-commerce firms such as Amazon.com, Flipkart Group will not be able to sell products from companies in which they have an equity interest or form exclusive agreements with sellers from Feb 1.

The government's new curbs on e-commerce companies may not be enough to win over small store owners and traders in next year's general election, with the key voting bloc still seething over what it sees as broken promises by Prime Minister Narendra Modi.

From February 1, e-commerce firms such as Amazon.com and Walmart-owned Flipkart Group will not be able to sell products from companies in which they have an equity interest or form exclusive agreements with sellers.

Intended to prevent predatory pricing and deep discounting, the curbs follow intense lobbying by India's many millions of small shopkeepers and the middlemen