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Festive season sans Covid curbs to spur ad growth at the movies and on TV

Broadcasters, multiplex operators counting on September-December period that is marked by regional and national fests

Topics
festive season | Coronavirus | Indian multiplexes

Viveat Susan Pinto  |  Mumbai 



Festive season sans Covid curbs to spur ad growth at the movies and on TV
Traditional advertisers, in particular, in categories such as fast-moving consumer goods (FMCG), auto, retail, durables and electronics are expected to capitalise on the momentum this year

For the first time in two years, the festive season, which will begin end-August with Onam and Ganesh Chathurthi, will be without Covid restrictions.

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First Published: Wed, August 24 2022. 19:11 IST

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