'Fuel at Doorstep' initiative takes baby steps in first month of operations

To begin with, 'fuel at doorstep' will continue to remain a distant dream for the retail user, as that is not an option under consideration

When Indian Oil Corporation chose Pune for its first  experiment to supply fuel at one's doorstep, the decision was more driven by convenience than strategy. “We had a company-owned vehicle with a Maharashtra registration; that is why Pune,” says a company official.
 

This, more or less, is the story of implementing ‘fuel at doorstep’ for the first time. IOC was the first of the government's three oil marketing companies (OMCs) to start such a service, in March.  It is mandatory to transport fuel under this service through a company-owned and specially designed vehicle, registered in the same state where it