For advertisers, Star's cricket monopoly may not be such good news

The biggest win by far for Star, however, has been the absolute monopoly its Hotstar OTT platform will have in the digital space

After two-and-a-half days of intense bidding, it was Star India that prevailed and won the media rights to the Board of Control for Cricket in India (BCCI) for the 2018-23 tenure for a whopping Rs 61.38 billion. With Star already holding rights for IPL as well, what does this mean for the landscape of cricket broadcast in the country? The author answers that. 

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When Anirudh Chaudhry, Treasurer of the BCCI tweeted, “Congratulations @StarSportsIndia on bagging the BCCI Media Rights @ 6138.1 crores at an average of 60.1 crore per game”, at 4.07 pm earlier on Thursday,