Four in five urban Indians changed shopping habits during pandemic: Report

It's fresh fruits and veggies over junk, surge in alcohol consumption

The ongoing Covid-19 pandemic is having an all-round impact on consumers in India. From the way they shop to what they buy, the past few quarters have altered every aspect of consumer behaviour, shows a recent survey by UK-based market search firm YouGov. Online delivery seems to have been much more popular than click-and-collect services in most of the surveyed markets. Apart from shopping behaviour, the pandemic has led to changes in FMCG category consumption. Consumption of fresh fruits & vegetables increased among urban Indians but intake of junk food decreased during this time. Consumption of alcohol increased for three in ten urban Indians. In fact, India and China were the leading markets where people said that they have consumed more alcohol during the pandemic than elsewhere in the world.