Google, Facebook offensive pushes out fintech, e-commerce players in India

While Google has market capitalisation of almost $753 billion and Facebook commands one of $515 billion, it is the wealth of user data they have that one fears

In the fight between information technology, fintech and e-commerce firms in India and Google and Facebook, the global giants seem to be winning hands down. It is becoming a matter of survival for these sectoral ones, as one-stop solutions such as business listings, travel bookings, money transfers and financial services are available on both platforms and these firms rely on Google and Facebook to promote their services.

Google has in the past two years systematically got into a host of sectors and businesses. Starting from listings where it competes with firms such as Just Dial and Zomato. Google Tez competes