Business Standard

Minnow on world stage, but Indian media business is growing big: Report

US, China remain biggest pie-holders globally, says PwC report

movies, OTT

The growth of the metaverse, of OTT, and of music and podcasts, are among the other things the report addresses.

Vanita Kohli-Khandekar Pune
India looks good in the global media sweepstakes but the country that shines is the US. At one-third, it is the largest chunk of the $2,341-billion global entertainment and media business in 2021. The second largest country, China, brings in 17 per cent. (See chart)

Those among other headlines are part of PwC’s annual Global Entertainment and Media Outlook.

The report, which is in its 23rd year, is one of the most detailed pieces of work on the business. The figures vary from other reports since PwC includes several segments, such as business-to-business media or consumer publishing, that others don’t.

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First Published: Jun 24 2022 | 1:25 AM IST

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