You are here: Home » Economy & Policy » News
Business Standard

Newspaper rating to decide govt ad volume


Press Trust of India  |  New Delhi 

Newspaper rating to decide govt ad volume

The Information and Broadcasting ministry has framed a new print media advertisement policy according to which a new “marking system” has been introduced to incentivise newspapers which have better professional standing and get their certification verified.

According to an official statement released on Friday, the new print media advertisement policy for Directorate of Advertising and Visual Publicity (DAVP) aims to promote transparency and accountability in issuing of ads.

“For the first time the policy introduces a new marking system for newspapers to incentivise newspapers who have better professional standing and get their circulation verified by Audit Bureau of Circulations (ABC) or Registrar of Newspapers for India (RNI),” the statement said. This will also ensure transparency and accountability in the release of advertisements by DAVP, it added.

The marking system is based on six objective criteria with different marks each of them. These include — circulation certified by ABC/RNI (25 marks), EPF subscription for employees (20 marks), number of pages (20 marks), subscription to wire services of UNI/PTI/Hindustan Samachar (15 marks), own printing press (10 marks), annual subscription payment to PCI (10 marks).

Advertisements shall be released by DAVP to newspapers based on marks obtained by each newspaper, the statement said.

The policy framework includes circulation verification for empanelment of newspapers and journals with DAVP.

The procedure involves certification by RNI or ABC if circulation exceeds 45,000 copies per publishing day, and for circulation up to 45,000 copies per publishing day certificate from Cost or Chartered Accountant, Statutory Auditor Certificate or ABC is mandated, the statement said.

The policy states that RNI circulation certificate shall be valid for a period of two years from the date of issue and in case of ABC, the current certificate shall be used for circulation certificate.

Director General of DAVP reserves the right to have figures of circulation checked through RNI or its representative.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sat, June 11 2016. 00:30 IST