Shapoorji Pallonji group company Eureka Forbes, known for its Aquaguard brand of water purifiers, believes there is no immediate need to hike prices of its products after the roll out of the Goods & Service Tax (GST).
“In the long-term, it (GST) is going to be helpful, it is going to be positive. There may not be an immediate hike in prices after GST”, said Shashank Sinha, associate vice president (marketing) at Eureka Forbes.
Eureka Forbes is the market leader in water purifiers with a share of 67 per cent. It also has a dominant presence in vacuum cleaners and air purifiers.
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