Online sales see growth from Tier 2, 3 cities, UPI to rule payments: Report

For Tier II and Tier III cities, localised customer support in regional languages and dialects will help businesses and brands to gain a competitive edge

E-commerce buying is growing in Tier 2 and 3 cities. A new breed of “tech-powered” entrepreneurs is emerging from these cities in the country, according to fintech company Instamojo’s e-commerce outlook 2021 report.

The report said entrepreneurs understand the power of online presence and digital operations. There has been a 3X growth in unique businesses creating online stores.  Businesses will come prepared with lean and flexible models that operate in an online-offline mix. The focus will be on selling directly to the consumer in 2021. Patna, Guwahati, Imphal were some of the many cities that topped the charts.

“Small businesses