Tier-II & Tier-III consumers reshaping how brands think about space, expansion, store economics
In this session, Khalid Masood, Managing Director, Shalimar Corp, talks about India's real estate sector and provides career tips to B-Schoolers.
Co-working operators are expanding their business in tier II cities to meet demand of managed office spaces from corporates, as more than 575 centres, comprising nearly 9 million sq ft area, have been set up across 17 small towns, according to Vestian. US-based real estate consultant Vestian has come out with a report 'Flex Spaces Reshaping Tier II Office Markets', which suggests that India's 17 major tier II cities house more than 575 co-working or flexible workspace centres, representing nearly 29 per cent of the total such facilities across India. In terms of area, these 17 towns have over 8.8 million sq ft of flexible workspace stock, accounting for over 9 per cent of the pan-India flex stock. The average size of the co-working centre is 64 per cent smaller than that of Tier-1 cities. Co-working operators generally take on lease office space from real estate developers and property owners to set up their centres and then sub-lease workspaces to corporates of all sizes. These ..
India is economically urban but not productively so. The Economic Survey flags how weak institutions, not density itself, are holding back cities from realising agglomeration gains
Finance Minister Nirmala Sitharaman pitches tier-II and tier-III cities as engines of growth, rolling out reform-linked funding for city economic regions to drive balanced urban development
Home loan demand is moving away from core metropolitan markets, with Tier-2 and Tier-3 cities emerging as the dominant contributors to growth in 2025, a report said. Tier-2 and Tier-3 cities recorded an 81 per cent year-on-year growth in home loan volumes in 2025, significantly higher than the 52 per cent growth seen in Tier-1 cities, fintech-led mortgage distribution platforms Urban Money said in a report. "This sharp expansion has increased the contribution of Tier-2 and Tier-3 markets to 64 per cent of total home loan volumes in 2025, compared to 60 per cent in 2024, highlighting a structurally broader and more distributed housing finance cycle," it said. The findings indicate that housing demand growth is no longer concentrated within a few large metros or premium price segments, it said. Instead, it said, improving infrastructure connectivity, expansion of employment hubs and sustained availability of mid-income housing are driving stronger homeownership demand across emerging
Rising incomes, cheap smartphones and data, and improved roads have begun knitting smaller cities and industrial hubs into the national economy
Hemin Bharucha, from London & Partners, shares practical insights on global expansion, the India-UK FTA, and the skills you need to thrive in the global business world. >
Customers can absorb price hikes, he added
Seven of the top 10 cities for residential plot launches were tier 2 locations, led by Indore, Nagpur and Surat, as investor interest shifts away from apartments
Patchy infra and thin talent pool stall plans to shift beyond metros
With this opening, PVR INOX currently has 1,738 screens across 352 properties in 111 cities
Lulu Shopping Malls, Nexus Select Trust, Phoenix Mall, Brigade Group, and others are scouting for malls that can be redeveloped or better run
Global Capability Centres (GCCs) are expected to create 4.25-4.5 lakh new jobs this year and 1 million in the next six years, with 35 per cent of companies aiming for 50-100 per cent workforce expansion, a report said on Wednesday. According to the India GCC Growth Outlook 2024 report by global technology and digital talent solutions provider NLB Services, India has emerged as the top GCC destination fuelled by its vast skilled workforce and supportive policies. Across the country, GCCs are expected to generate 1 million jobs in the next six years while overall the sector is expected to employ 3.3 million professionals by 2030 (calendar year), said the report which is based on insights from 207 GCC decision-makers across 6 major cities and spanning 10 diverse sectors. GCCs across Bengaluru, Mumbai, Pune and Chennai are poised to drive the demand for freshers. Signalling commitment to future-ready workforces and equipping youth for next-gen innovation, 42 per cent of GCCs are likely
Ola Electric on Thursday said it will expand its sales and service network to about 4,000 outlets on December 25. With over 3,200 new stores complementing its existing footprint, the Bengaluru-based firm is bringing its portfolio of electric vehicles (EVs) closer to consumers across metros, Tier-2, and Tier-3 towns, Ola Electric said in a statement. The company has launched #SavingsWalaScooter campaign, an initiative to bring EVs closer to every Indian household, it added. Co-located with service facilities, these stores will ensure customers receive sales and after-sales support, it added. "By leveraging its direct-to-consumer (D2C) model, Ola is ensuring that EV ownership becomes a reality for every household, breaking barriers to adoption and offering relief from rising petrol prices and high cost of ownership of ICE vehicles," the company said. Ola has recently expanded its product portfolio with the launch of Gig and S1 Z scooter ranges. With introductory prices starting at
The policy aims to extend GCC growth beyond metro hubs by offering tax breaks, regulatory clarity, and incentives for specialised centres in Tier-II and III cities
Flexible contracts with suppliers and access to cost-effective cloud solutions are giving home-grown mid-segment hotel brands a competitive edge against international counterparts in India, according to a whitepaper by cloud-based hospitality technology solutions provider Hotelogix. According to the whitepaper, home-grown mid-market brands with small inventory can experience rapid growth in tier II, III, and IV cities, as it is exceedingly challenging for international brands to establish operational capabilities in those areas where 80-85 per cent of demand is domestic. India's home-grown mid-segment hotel brands control about 60 per cent of the total branded rooms available in the country, it mentioned. These domestic mid-market brands have also begun exploring management contracts and franchise models as a growth strategy, providing a significant competitive advantage over international chains, it said. Being Indian brands, they understand local people, culture, and tradition ..
We will close this year with 130 operating hotels and add almost 20 operating hotels next year, said Nikhil Sharma, MD, South Asia, Radisson Hotels group
This capital will drive ShopDeck's mission to empower small and mid-sized businesses, many of which are emerging brands exploring D2C for first time, to achieve profitability and scale
There has been a 49% increase in online sales during the festive season, a 10 per cent growth over the 39% witnessed in 2023, according to a report by logistics intelligence platform ClickPost