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Over 200,000 central govt employees on auto makers' radar after LTC scheme

Many staffers may may want to take home a car, as scheme comes during the festive season when people are looking at buying big-ticket items

luxury car, automobiles
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The very fact that it has come during the festive season when people are looking at buying big-ticket items, is an added benefit

Shally Seth Mohile Mumbai
Carmakers are targeting the over 200,000 central government employees as they may purchase cars to avail benefits of the leave travel concession (LTC) scheme announced by the government earlier this month.
 
“While not all those eligible for the scheme will end up purchasing a car, it’s an opportunity for the marketers to tap into potential buyers, said Shashank Srivastava, executive director — sales and marketing — Maruti Suzuki India.
 
Central government employees account for 7-8 per cent in Maruti’s sales, he said. “Close to 220,000 employees are likely to purchase goods using the cash voucher scheme. This will

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First Published: Oct 23 2020 | 7:46 PM IST

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