Remarketing in India has increased by 50 per cent compared to the rest of the world, and by almost 70 per cent compared to the APAC (Asia-Pacific) markets as a whole, according to a report.
With a shift in festival season shopping on to online platforms, consumer spending is expected to be higher this holiday season.
Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform.
There is a spike in share of paying users (SPUs) in October in

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