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Remarketing adoption in India jumps 50% during festival season: Study

Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform

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There is a spike in share of paying users (SPUs) in October in categories like Shopping, Food and Drink, Finance and Entertainment

Aryaman Gupta New Delhi
Remarketing in India has increased by 50 per cent compared to the rest of the world, and by almost 70 per cent compared to the APAC (Asia-Pacific) markets as a whole, according to a report.

With a shift in festival season shopping on to online platforms, consumer spending is expected to be higher this holiday season.

Remarketing is a paid marketing tactic that allows users to serve ads to individuals who have previously visited a website or engaged with his (the user's) content on a social platform.

There is a spike in share of paying users (SPUs) in October in