brands marketing
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November 07, 2020, Saturday
The price of influence
Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let ...
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October 13, 2020, Tuesday
Rejection? Face, process, learn, reboot
If applied well, this simple four-step formula can help you revive the falling fortunes of any brand
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November 30, 2019, Saturday
Fallacy of trusting ad truisms
Becoming data-rich has not necessarily meant that brands and marketers have become data-savvy
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November 13, 2019, Wednesday
Response India's Ram Ray left the world of advertising a better place
He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan
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September 03, 2019, Tuesday
Amul to Jio: Ads with attitude give brands punch in fight with rivals
It is the age of the aggressive marketer as brands jostle to get up-close and personal with the consumer
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July 23, 2019, Tuesday
Au revoir, brands?
The current focus on data to measure marketing success could herald the end of an era - or the beginning of a hype cycle
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March 20, 2019, Wednesday
Amul, Santoor, Castrol join election frenzy ahead of 'pollitical spectacle'
Brands are turning up the pitch on voter participation, targeting millennial consumers in their fold
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June 08, 2016, Wednesday
Top brands in marketing frenzy as India catches Euro fever
SPN is continuing an experiment it started in 2014 where it had multi-lingual feeds for the FIFA World Cup with a Bengali feed on ...
