Sale of durable products yet to pick up beyond major urban conglomerates

Midway into the festive season, sale of consumer durables is yet to pick up across the country. Makers of popular household products like refrigerators, television sets, and washing machines who see a spurt in sales during the weeks spread between Onum and Diwali, are witnessing subdued sales as consumers beyond major metros stay away from purchasing large-ticket items.

While the end of the current festival season is less than a fortnight, most large-scale manufacturers are yet to register healthy growth in primary sales (from manufacturers to dealers and distributors). Company executives and market experts this newspaper spoke to said the