Offline, online sales soar as shoppers clamour for best Black Friday deals

Retail brands and malls expect sales to grow by as much as 50% this time over the 2019 figures, when Black Friday as a concept began gaining momentum in India

Global shopping culture burst onto the Indian retail scene on Friday like never before. Black Friday sale, which typically signals the start of Christmas shopping in the West, resonated across India as multinationals as well as home-grown brands wooed customers with deals that only Diwali brought till now.  

  

After making a debut of sorts in 2019 in India, Black Friday sales had gone muted during the pandemic. This time it was a chance for retailers to hit it big, both online and offline, according to analysts. Early estimates suggest Black Friday sales to be around 50 per cent higher than that