In an effort to promote women entrepreneurship as well as Prime Minister Narendra Modi's Start-up India and Digital India campaigns, the ministry of women & child development is planning a tie-up with e-commerce marketplace portals, officials in the ministry said.
US-based e-commerce giant eBay is one of the companies shortlisted for the tie-up, it is learnt. "We are in the final stages of deciding who would partner us in this initiative. The final name would be frozen in the next few weeks," the official said.
According to senior officials in the ministry, they have been thinking of devising new ways of promoting products made by women.
POWER OF SHE-CONOMY
US-based e-commerce giant eBay is one of the companies shortlisted for the tie-up
Under the scheme, women would be able to directly register with the e-commerce portal and start selling
Prices of the products would be decided by the women and the ministry would have no role to play there
"We have already promoted products made by women on offline platforms such as handloom houses, Dilli Haat and other events. However, these have a limited reach and we wanted the business of women entrepreneurs to grow. Hence, we are thinking of tying up with e-commerce portals," said the official.
According to ministry officials, they have a database of women entrepreneurs whom they will approach and would also encourage more women to join the initiative to sell products on online platform.
The ministry will place advertisements in association with its e-commerce partners and help women understand the importance of selling products online. On the portal, they would be able to sell processed food items, handicrafts, fashion apparels and accessories, among other things.
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.