LS polls: Google, FB, Twitter to act against paid ads violating EC norms

IAMAI will act as the liaison between the social media firms and the Election Commission of India

Social media platforms, including Facebook, Google and Twitter, have adopted a voluntary code of ethics for the upcoming general elections to act against paid advertisements that violate norms set by the Election Commission, industry body IAMAI said Wednesday.

"Under the Code, participants have voluntarily undertaken to establish a high-priority communication channel with the nodal officers designated by ECI.

"Participants including BIGO, ByteDance, Facebook, Google, Sharechat and Twitter have also agreed to take action on content reported by the nodal officer, expeditiously, in accordance with the law," the Internet and Mobile Association of India (IAMAI) said in a statement.