Want to make some easy money? You can try your luck in Lok Sabha elections

Media organizations also hire companies to improve election coverage

Businesses offering image makeovers, political slogan writers and experts in bullet-proofing vehicles are in high demand in India, and they have a short window to make some fast money before the country’s marathon voting season draws to a close.

The world’s biggest election, in which about 900 million citizens cast their votes in seven phases, has created opportunities for a range of businesses. It also means a significant rise in election spending, making it the costliest poll on earth.

Expenditure is set to rise 40 percent to $7 billion, according to Centre for Media Studies, a New Delhi-based think tank.