From Netflix to Amazon, OTT players finalise regulation rulebook

Code highlights two-stage grievance redress model

Ahead of the likely government guidelines for over-the-top (OTT) players, some 17 companies, including Netflix, Amazon, Hotstar-Disney, Zee5 and Voot, have endorsed a code of conduct. This will form the basis for self-regulating the content generated by OTT platforms in India.

The code, finalised by the Internet and Mobile Association of India (IAMAI), has suggested a two-stage grievance and complaint redressal structure.

Confirming the development, Gourav Rakshit, co-chair of the digital entertainment committee at IAMAI and COO of Voot, said 17 online curated content providers had signed up on the tool kit to implement the code of conduct. “There are