How the rise of Netflix and Prime has women rewriting rules of Bollywood

As incomes rise in the $2.9 trillion economy, per capita spending on media and entertainment is expected to almost double to $35 in India by 2021 from five years earlier, according to data from Statis

A supernatural film celebrating a female vigilante who’s mistaken for a witch. A biopic about one of India’s first woman combat pilots. And a Mumbai take on “Sex in the City” featuring four working women.

The content of the shows is extremely varied, but what they have in common is they are aimed at an expanding female audience in India and have been churned out by U.S. streaming giants Netflix Inc., Amazon.com Inc.’s Prime Video and others. The companies are rewriting the rules of India’s $34 billion entertainment industry, bringing more women in front of and behind the camera as they