Now showing: Brahmastra's success highlights changes Indian film business

The pandemic had wiped out 90 per cent of the top line of all theatre chains

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Vanita Kohli-Khandekar Pune
Ayan Mukerji’s Brahmastra is a gripping watch. The fight between good and evil with weapons made of fire, water, and other elements has been brought alive with some stunning visual effects by Prime Focus. Two weeks after its release, Hindi cinema’s first attempt at an alternate universe had grossed nearly Rs 400 crore worldwide.

Brahmastra’s success highlights the changes the Indian film business is seeing as people return to the theatres. “Audiences want spectacle, larger than life cinema. The more intimate storytelling is for OTT,” says Shailesh Kapoor, CEO, Ormax Media.

Two years of gorging on global and local content at home

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First Published: Sep 25 2022 | 8:30 PM IST

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