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BNPL players hawk nearly $8 billion in credit to a wide swath of society

They are largely digital non-banking financial companies with credit lines from banks

Topics
Digital economy | retail loans

Raghu Mohan  |  Mumbai 



buy now pay later
BNPL players have private equity money to burn and play the valuation game

Who has seen tomorrow? If you hold this worldview, then you are an ideal buy-now-pay-later (BNPL) customer. “It’s to short-term consumer financing what sachetisation was to fast-moving consumer goods,” says Yogi Sadana, chief executive officer of CASHe. The idea is not new: Deferred payment options have long been around.

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First Published: Mon, October 25 2021. 06:07 IST

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