California-based Aeldra Financial offers bridge-banking services between India and the United States. The neo-bank — an entirely digital entity — enables the Indian diaspora to transact and invest without a social security number and address in the US. Backed by Greg Kidd — a Silicon Valley-based serial entrepreneur and co-founder and CEO of the GlobaliD platform — it hopes to disrupt the playbook of legacy banks with an innovative pricing strategy. SUKEERT SHANKER, founder and chief executive officer of Aeldra, spelt out his game-plan in an e-mail interview with Raghu Mohan. Edited excerpts:
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