Apple Inc. said it will hold an online event Sept. 15, where the company is expected to unveil its latest iPhones and Apple Watches.
The event will be streamed from the company’s website starting at 10 a.m. Pacific Time.
The technology giant usually organizes a slick hardware-focused show every fall from its Cupertino, California-based headquarters or another location in Silicon Valley. This year, the event will be only online due to the Covid-19 pandemic. That follows Apple’s developers conference in June, which worked well as a virtual event.
The Sept. 15 show will be Apple’s most important of the year, ushering in four

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