Coca-Cola US moves to recycled bottles, aims to shed plastic polluter image

Coca-Cola Co. is introducing 100% recycled plastic bottles in the U.S.—a major shift in its sustainability strategy.
 

The company responsible for more plastic pollution than any other, according to the Break Free From Plastic Campaign, once advocated for plant-based bottles that don’t use fossil-fuel inputs. Its new focus, Coca-Cola says, is a substantial step in combating the plastic waste that clogs the world’s waterways.

The new recycled Coke bottles will reduce the company’s use of new plastic by more than 20% across its North American portfolio compared to 2018, according to the company.

Alpa Sutaria, Coca-Cola Co.’s vice president and