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Facebook to vet political ads for UK, Northern Ireland's 2019 elections

Only verified accounts will be allowed to pay for political ads & users will be able to view all promotions paid for by a campaign-not just those targeted to them based on their demographic or 'likes'

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Facebook Inc. said it will make sure political ads on its platform will be vetted and transparent in time for England and Northern Ireland’s 2019 local elections, the company has said.

Only verified accounts will be allowed to pay for political ads, and users will be able to view all promotions paid for by a campaign — not just those targeted to them based on their demographic or “likes”.

“We’re going to provide a searchable archive of all of those ads, and show who paid for them,” Facebook Chief Technology Officer Mike Schroepfer told a UK parliamentary committee Thursday.

Schroepfer

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First Published: Apr 26 2018 | 9:29 PM IST

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