You are here: Home » International » News » Companies
Business Standard

Jochen Zeitz named Harley-Davidson interim CEO after Levatich steps down

Harley's bike sales in the United States last year were the lowest in at least 16 years



Harley-Davidson Inc said on Friday Matthew Levatich has stepped down as chief executive officer and the motorcycle maker named Jochen Zeitz as the interim CEO. "The board and Matt mutually agreed that now is the time for new leadership at Harley-Davidson," Zeitz said. Harley has, for years, failed to increase sales in the United States, its top market, which accounts for more than half of its motorcycles sold. As its tattooed, baby-boomer base ages, the Milwaukee-based company is finding it challenging to woo new customers. Levatich, who took over the company's ...

This article is no longer available in our repository.

There could be multiple reasons for this.

First Published: Sat, February 29 2020. 03:24 IST