Higher-end retail sites give the new meaning of fast fashion

'Faster fulfilment' is the mantra, but it's solving a problem that doesn't exist

How fast is fast enough when it comes to clothes and gratification? How much do you really need that dress or bag or platform sandal?

I’ve been wondering this since last week, when Farfetch.com announced that it would now be delivering Gucci in 90 minutes in 10 major cities around the world. A customer can “place an order and almost before they have hung up the phone, somebody is knocking on their door with a beautiful bag!” the founder José Neves said with great fanfare when I called to ask about it.

I don’t often hear Simon & Garfunkel tunes playing in