How Disney wants to take on Netflix with its own streaming services

The 2 still-unnamed streaming services will be powered by direct-to-consumer video firma BamTech

The Walt Disney Company, under pressure to address threats to its vast television business, unveiled its answer on Tuesday: two Netflix-style streaming services.

“I would characterize this as an extremely important, very, very significant strategic shift for us,” Robert A. Iger, Disney’s chief executive, told analysts on a conference call to discuss quarterly earnings. Underscoring the need for Mr. Iger to reposition his company for growth, Disney reported a slight decline in revenue and a 9 percent drop in net income.

The two still-unnamed streaming services — one built around sports programming from ESPN, the other on Disney and Pixar movies and