 "How IKEA uses affordable and innovative design to transform homes")
For decades, IKEA has filled homes across the world with bookcases, beds, cardboard boxes and countless tea lights. The company’s business model, based on huge production runs of identical stock, allowed it to export Scandinavian style at an affordable price.
Its products are so popular and so ubiquitous, that you might find yourself in a friend’s home sitting on a sofa that is very similar to your own, looking at a bookcase that matches yours and eating with very familiar looking cutlery. IKEA created a reasonably priced way for customers to express themselves at home, and while it may also have
