Is freelancing the future of employment?
Freelancing is portrayed as liberating, empowering, and even glamorous, but reality is far complex
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So, too, are analyses of this phenomenon, as journalists, sociologists, human resources specialists, life coaches, even freelancers themselves try to uncover “the truth” about freelancing.
That’s because of the “gig economy”, as it is sometimes called, is a Janus-faced – and relentlessly evolving – phenomenon. Freelancing is often portrayed as liberating, empowering, and even glamorous, but the reality is far more complex.
In OECD countries, studies show that these individuals work chiefly in the service sector (50% of men and 70% of women). The remainder are everything from online assistants to architects, designers and photographers.
From the creative class to the precariat
A recent study shows that the majority of freelancers in OECD countries are “slashers”, meaning that their contract work supplements another part-time or full-time position.
These additional earnings can vary considerably. Those who spend a few hours a month editing instruction manuals from home may earn a few hundred euros a month. Freelance occupational therapists may pull in ten times that working full-time in this growing industry.
Perhaps the most glamorous face of freelancing is the so-called creative class, an agile, connected, highly educated and globalised category of workers that specialise in communications, media, design, art and tech, among others sectors.
They are architects, web designers, bloggers, consultants and the like, whose job it is to stay on top of trends. The most cutting-edge among them end up playing the role of social “influencers”.
In London, this group has been partially responsible for what the economist Douglas McWilliams has dubbed the “flat-white economy”, a flourishing, coffee-fuelled market based on creativity, which combines innovative approaches to business and lifestyle.
Such hipsters, who are also referred to as “proficians”, may be relatively successful in their self-employment, with numerous gigs and a wide portfolio of clients. For McWilliams, they just might represent the future of British prosperity.
Also working hard, though in a much less exalted fashion, are the “precarians”. These task-tacklers work long hours carrying our repetitive tasks, often for a single online platform like Amazon’s Mechanical Turk. Most of their gigs do not require a high level of expertise and creativity, and are thus easily interchangeable.
Job security is not assured for these online helpers, and though they likely work for a single company, as employees do, benefits are almost certainly nonexistent.