Jeff Bezos, style icon

His accessories have begun to speak mogul semiology

It has happened as steadily, and stealthily, as Amazon’s relentless march to vie with Apple for the title of world’s most valuable company.

What am I talking about? The ascension, unavoidable when this sort of spotlight falls on you, of Jeff Bezos, aka, the richest man in the world, to full-fledged style icon. You can’t ignore it anymore. As his company’s figurehead, he’s simply too ubiquitous.

In the vacuum left by Steve Jobs, amid the uncertain status of the grey T-shirt-and-hoodie proponent Mark Zuckerberg (thanks to Facebook’s changing fortunes), and as an alternative to the Hollywood velvets of Elon Musk