Metrosexual, hipster, spornosexual: why do we keep redefining men?

Ten years ago, men were metrosexual, but now I’ve lost track. Currently, the spornosexual, a more body conscious and sexually explicit version of the metrosexual, is vying with the check-shirted, bearded lumbersexual for top spot. Nattily dressed and neatly bearded, the “dandy wildman” and the hipster also abound, too.

These are men’s consumer lifestyles. If you want to be a spornosexual, you buy gym membership, protein and some expensive photography equipment to spruce up your Instagram feed. To be a hipster, go to vintage clothes shops, buy the most obscure craft ales,