Negroni Sbagliato's TikTok origin myth debunked; Here's the real story

The Negroni sbagliato is a riff on the classic Negroni, which incorporates equal measures of Campari, sweet vermouth and gin

The Negroni sbagliato has taken the internet by storm over the past several weeks, after the prosecco drink received a plug by two actors from House of the Dragon and became a sensation on TikTok.

But as with many viral trends, content farms are so busy regurgitating the same story based on a kernel of information that a misconception ends up broadcasted far and wide. 

Of course, that’s perhaps fitting here: Sbagliato means “mistaken,” “false” or “wrong” in Italian. The now-legend has it that the drink was created by mere happenstance, when, a few decades ago a bartender at Milan’s Bar Basso