Nielsen agrees to sweetened $10-bn offer from private equity group

Nielsen will go private for $10.06 billion in a sweetened deal with a consortium of private equity firms led by Brookfield Asset Management, days after the firm rejected a takeover bid from the group

Nielsen will go private for $10.06 billion in a sweetened deal with a consortium of private equity firms led by Brookfield Asset Management, days after the TV rating firm rejected a takeover bid from the group. 

The deal offers $28 for each Nielsen share, the company said on Tuesday, a premium of 60 per cent since early March when the deal talks were first reported. Shares of Nielsen jumped about 21 per cent in early trading. Nielsen had earlier this month rejected an offer of $25.40 per share from the consortium without naming the suitors. 

The offer was led by Brookfield and