Ronaldo teams with Singapore tycoon for secretive soccer startup

ZujuGP is an upcoming digital community built around football, helmed by the son of secretive Singaporean investor Peter Lim and fronted by global superstar Cristiano Ronaldo.
 

The Portuguese footballer has peppered his social media with posts tagged #WritingTheFutureOfFootball and linking to ZujuGP’s website. One of them features the player as an umbrella-wielding warrior and another sees him clasping hands with Lim, whose company Mint Media Sports owns and administers Ronaldo’s image rights.

The startup aims to drive communication and commerce in the worldwide community of four billion fans, allowing them to watch live games virtually, buy merchandise, engage with players and