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Tencent gets into global groove with 10% stake in Vivendi's Universal

The initial deal would soon be followed by a second one allowing Tencent Music Entertainment to buy a minority stake in UMG's greater China subsidiary.

Tencent, Chinese firm Tencent
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A sign of Tencent is seen during the third annual World Internet Conference in Wuzhen town of Jiaxing, Zhejiang province, China. (Photo: Reuters)

Reuters Paris/Hong Kong
A Tencent-led consortium is taking a 10 per cent stake in Vivendi’s Universal Music Group, valuing the music label that houses Lady Gaga and The Beatles at ^30 billion  ($34 billion) and giving the Chinese firm a global backstage pass.
 
The deal allows both companies to expand in a recovering global music market, giving Tencent more access to US artists while UMG can tap into the Asian market, including big-selling “K-Pop” Korean pop stars.
 
After months of talks, French media conglomerate Vivendi said on Tuesday it had finalised the sale of an initial 10 per cent of the