The pop-up employer: Build a team, do the job, say goodbye

At first glance, the organisation chart for the maker of True Story, a card game and mobile app in which players trade stories from their daily lives, resembled that of any company. There was a content division to churn out copy for game cards; graphic designers to devise the logo and the packaging; developers to build the mobile app and the website. There was even a play-testing division to catch potential hiccups.

Upon closer inspection, the producer of True Story wasn’t really a firm: The workers were all freelancers who typically had never met and, perhaps more striking, the entire organisation