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Apple’s special edition iPhone X release – like the new iPhones before it – brings thousands of people lining up in front of Apple stores around the globe. It raises the seemingly obvious question: what sane person would queue overnight for an over-priced, at best incrementally-changed gadget?
But what sounds like a question for psychologists, may actually be better addressed as a matter of the way media and markets work.
You’d be forgiven for expecting this article to be a rant about the blatant consumerism of the people that stand in line – many overnight – to get the
