It’s often said that there are no prizes for coming second. Yet in many ways coming in as the runner up in France’s 2017 presidential election is an opportunity for the Le Pens and the Front National.
Beaten convincingly by centrist candidate Emmanuel Macron in the second round of voting, Marine Le Pen might have been expected to appear downbeat. But lessons can be learned and strategies developed for the next presidential contest in 2022.
Le Pen’s campaign in 2017 was less than impressive. Unimaginative compared with Jean-Luc Mélenchon’s innovative use of holograms, she repeated much of her programme

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