Why Tencent could become an advertising powerhouse like Facebook

Alibaba Group Holding now dominates Chinese digital advertising but investors are betting part of Tencent's future growth will stem from social media marketing

Tencent Holdings’s rise into a $500 billion company was fuelled by a culture of internal competition, where teams raced against each other to make ideas work. To become an advertising powerhouse like Facebook, the internal barriers are starting to come down.
 
The seven main business units of China’s largest company are working to synchronise data and study a billion plus users to deliver precision and predictive ads, according to Lau Seng Yee, the executive tasked with leading the charge. That’s counter-intuitive for a company where ideas are generated from the bottom up, and divisions spanning games and video