 "Bitcoins, neurosciences drive demand for blended programmes at IIM-A")
Riding on the back of rising demand for programmes on newer subjects like design thinking, digital marketing, Bitcoins and Blockchain, the Indian Institute of Management, Ahmedabad (IIM-A) has seen a significant rise in blended management development programmes (MDPs) this year.
In a bid to tap the growing online executive education market among the corporates, IIM-A will be offering six programmes that are blended or a mix of online and offline, Arvind Sahay, chairperson-MDP, IIM-A told Business Standard.
"This year we hope to have about six programmes that are blended (mix of online and offline). This is a substantial increase over last year
