The toilet cleaner market in the country is estimated at around '60 crore per annum.
Toilet cleaners have low penetration as a lot of consumers still prefer phenyl, bleaching powders, detergents and acids for cleaning toilets.
Harpic from Reckitt Benckiser is the segment leader with over 70 per cent market share.
Competing brands in the category include Sanifresh from Dabur and Domex from Hindustan Unilever.
