Discount model the new mantra for broking firms to gain market share

Kotak Securities (KSL), a full-service broker, on Thursday announced the launch of its Trade-Free Plan, with zero brokerage on intraday trades and Rs 20 per order for all other F&O trades

The quest to gain market share and acquire more customers is pushing full-service brokers to slash brokerage and adopt a discount broking model.

Kotak Securities (KSL), a full-service broker, on Thursday announced the launch of its Trade-Free Plan, with zero brokerage on intraday trades and Rs 20 per order for all other futures and options (F&O) trades across equity, commodity, and currency segments. The offering will help KSL improve its market share in the F&O segment.

KSL is not alone. 

In September, another full-service broker Sharekhan had ventured into the discount broking space by launching a platform called Espresso through