Discounts raining this festive season on jewellery sales

Normally, offers are given in lean season but jewellers want to capture maximum sales this season

Unusual to the common practices, jewellers are offering massive discounts on making charges on precious ornaments this festive season to attract customers and increase sales to cover up the loss they had incurred over the last one year due to government's stringent measures on curbing black money.

While organised players like Tribhovandas Bhimji Zaveri (TBZ) is offering upto 50% discount on making charges on gold and diamond ornaments, industry leader Tanishq, the famous jewellery brand from the house of Tata’s, is offering upto 10% discount on diamond studded gold jewellery.

Interestingly, such an offer was never heard during wedding and