Tea industry proposes new marketing effort

Plans to restart exports from Dooars after 27 years

The export of Dooars tea might resume after 27 years since it lost the foreign market to players from Kenya and other countries owing to a proposed branding effort from tea producers.

The Indian Tea Association (ITA) has proposed an idea whereby 10 gardens, of the total 290 in the Dooars region, have been identified and they will brand their produce under the brand name Dooars Robusta.

According to the proposal, the existing Assam and Dooars logos of the Tea Board used for packaged tea will be redesigned. This will not only help command better prices but also build brands for various