Business Standard

5 brands that have redefined marketing for millennial


ANI New Delhi [India]
Currently comprising 46 percent of the workforce, millennial users are armed with higher disposable income.
Exhibiting an increased proclivity for finer things in life, millennial consumers are calling the shots of the corporate world.
Brands of today have been overhauling their customer outreach and marketing strategies, in order to strike a better connect with the millennial consumers.
Let's thus take a look at five brands that are redefining marketing for millennial:
Rooter: Redefining fan engagement on social media
Rooter, world's first sports social gaming platform connecting sports fans and engaging them during live sports matches, is a prime example of the same. It provides a seamless mix of gaming, conversations, and Live Scores, and in the past, has partnered with several sports league like Delhi Dynamos and Dabang Delhi KC to help them boost engagement amongst fans and bolster the following of the sports.
Telr: Enabling social payments for business success
As one amongst the leading payment gateways, Telr enables businesses, resellers, small scale businesses and entrepreneurs to gain from the rise of social commerce. It makes users to easily buy through social media, through an instant message or a QR code.
Haptik: Engaging customers through ChatBots
Haptik, an award-wining global leader in conversational AI is extending the ChatBot functionality to multiple industries. Its ChatBots simulates conversations in natural language, letting the millennial consumers to text and have their queries addressed. Moreover, with this solution, enterprises can enable utility or transaction chatbots, engage their audience or offer support across website, Facebook Messenger and mobile apps.
Pokkt: In-app advertising FTW
The way millennials keep themselves entertained has changed. The highly digital and tech-savvy consumers today engage in online games, while commuting or chilling with their friends. POKKT has been helping brands better tap this growing consumer demographic by offering in-app video apps.
Pulp Strategy: Redefining brand strategy for millennial
The brand swears by humanizing a brand's marketing narratives, backed by data, signalling at two crucial factors in millennial marketing: logic and emotions. Brands that are successful in inspiring an emotional connect that is backed by creative use of data, will find it easier to connect with this burgeoning consumer demographic.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Aug 30 2018 | 5:25 PM IST

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